Dave Akka
Member Since: 28th Nov 2015
7th Jul 2015
Should the maturity of your sales strategy steer your CRM investment?
The CRM industry is like the light at the end of the tunnel: it promises an answer to all your business challenges but I’ve seen plenty of...
Sales performance
14th Jan 2015
The five fundamental steps to building customer relationships on social media
Social media can be an excellent channel for building long-lasting customer relationships. Prompt and effective responses to requests for...
Engagement
20th Mar 2014
How can your business benefit from the CRM wars?
Last year I wrote about the emerging new round of the CRM wars following IBM’s decision to replace its Siebel implementation with SugarCRM...
CRM
6th Aug 2013
Why are storm clouds gathering over CRM?
Over the last year or so, the CRM landscape has changed radically. Oracle recently announced that it had bought the marketing automation...
CRM