LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
2022 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
David Parcell
Member Since: 28th Nov 2015
David Parcell
  • Articles
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
13th Dec 2012

How to identify a social customer tipping point - and how to respond

The collective voice of unsatisfied consumers can strike back with lightning speed and sometimes with detrimental results. So how do you...
Strategy
16th Apr 2012

You can't satisfy customers if your brand is deaf, dumb and blind

David Parcell details alarming research that exposes the gap between where customers provide feedback and how organisations refer to this...
Contact centres
12th Apr 2012

The three types of social media conversations you must consider

David Parcell looks at the loopholes in social commentary and explains how to encourage positive social media feedback. We are not...
Voice of the Customer
22nd Jul 2011

How to remove customer service data silos

How can business strategies and supporting customer service technologies integrate with the more traditional sources of enterprise data?...
Voice of the Customer

Most read this week

Data
26th Oct 2016

How advertisers are using neuroscience

by
Guest Contributor
brain

Trending

Data
26th Oct 2016

How advertisers are using neuroscience

by
Guest Contributor
Contact centres
24th Mar 2014

Contact centres: The ultimate ebook

by
Neil Davey
Technology
26th Mar 2021

Why COVID hasn't driven digital transformation

by
Thomas Wieberneit

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
Linked Twitter icon Linked Facebook icon Linked LinkedIn icon Linked Soundcloud icon
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2023 Sift
Sift