Member Since: 14th Dec 2009
Managing Director Famous4 Communications
25th Feb 2010
Neil Davey's article makes for interesting reading on the evolution of the customer in the next 10 years. As Sage's Duncan Wood points out, integration will be key where technology applications will allow better-informed customers. Consequently, customers will have the ability to screen out unwanted marketing messages forcing the bar to be raised in terms of the quality of products and services to satisfy their needs - as well as the standard of marketing practice too.
Following the integration theme, marketeers will need to take a far more holistic view in terms of generating and working with customer advocates who will champion their brand. Customer advocacy will be king and those who worship that king will win out in the next 10 years.