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Dave Chaffey
Member Since: 20th May 2004
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Dave Chaffey
Director Smart Insights (Marketing Intelligence) Limited
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12th Jun 2015

Five ways to get greater insights from Google Analytics

You know the way it is with using Google Analytics... nearly all businesses have it installed, but far fewer have customised it correctly...
Data
21st May 2015

How to use the 70:20:10 model to prioritise your digital marketing

With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritise your marketing...
Strategy
20th Feb 2015

Is this what the future holds for the management of marketing?

In the new Managing Digital Marketing 2015 report we summarised our recent research into the changes to processes, structure and teams...
Strategy
16th May 2014

Governance flowcharts: How to review and respond to social media comments

Examples of social media workflow to review and respond to online comments about a brand I received this question by email, it describes a...
Voice of the Customer
9th Jan 2014

22 digital marketing technologies and techniques to tackle 2014

Each year, I review the latest trends in digital marketing to help define digital technologies and marketing techniques which will give...
Strategy
18th Nov 2013

The 10 content marketing trends to prepare for in 2014

Managing content marketing can often feel like getting caught in a relentless wave that you can’t fight against, so when speaking at the #...
Strategy
24th Apr 2013

How to use Google Analytics for email campaign tracking

In this series of Smart Insights Best Practice Advice, Dave Chaffey of SmartInsights.com shares tips on best practice to get better results...
Technology
18th Feb 2013

Growth hacking: Buzzword bunk or marketing magic?

In this series of Smart Insights Best Practice Advice, Dave Chaffey of SmartInsights.com shares tips on best practice to get better results...
Strategy
23rd Jan 2013

Ecommerce success mapping: How to find the levers that hike your sales

In this series of Smart Insights Best Practice Advice, Dave Chaffey of SmartInsights.com shares tips on best practice to get better results...
Ecommerce
7th Jan 2013

Digital marketing trends in 2013

Dave Chaffey from Smart Insights forecasts the marketing trends in 2013 most likely to bring the best potential for commercial growth. In...
Strategy
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