Dave Chaffey
Director Smart Insights (Marketing Intelligence) Limited
12th Jun 2015
Five ways to get greater insights from Google Analytics
You know the way it is with using Google Analytics... nearly all businesses have it installed, but far fewer have customised it correctly...
Data
21st May 2015
How to use the 70:20:10 model to prioritise your digital marketing
With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritise your marketing...
Strategy
20th Feb 2015
Is this what the future holds for the management of marketing?
In the new Managing Digital Marketing 2015 report we summarised our recent research into the changes to processes, structure and teams...
Strategy
16th May 2014
Governance flowcharts: How to review and respond to social media comments
Examples of social media workflow to review and respond to online comments about a brand I received this question by email, it describes a...
Voice of the Customer
9th Jan 2014
22 digital marketing technologies and techniques to tackle 2014
Each year, I review the latest trends in digital marketing to help define digital technologies and marketing techniques which will give...
Strategy
18th Nov 2013
The 10 content marketing trends to prepare for in 2014
Managing content marketing can often feel like getting caught in a relentless wave that you can’t fight against, so when speaking at the #...
Strategy
24th Apr 2013
How to use Google Analytics for email campaign tracking
In this series of Smart Insights Best Practice Advice, Dave Chaffey of SmartInsights.com shares tips on best practice to get better results...
Technology
18th Feb 2013
Growth hacking: Buzzword bunk or marketing magic?
In this series of Smart Insights Best Practice Advice, Dave Chaffey of SmartInsights.com shares tips on best practice to get better results...
Strategy
23rd Jan 2013
Ecommerce success mapping: How to find the levers that hike your sales
In this series of Smart Insights Best Practice Advice, Dave Chaffey of SmartInsights.com shares tips on best practice to get better results...
Ecommerce
7th Jan 2013
Digital marketing trends in 2013
Dave Chaffey from Smart Insights forecasts the marketing trends in 2013 most likely to bring the best potential for commercial growth. In...
Strategy