Member Since: 27th May 2016
Blogger
Analyst, author, blogger, speaker, and strategist Denis Pombriant has been observing the front office software market since 2000. During that time he has written about every major category introduction beginning with software as a service. He also provides advisory services to vendors and end customers.
A long time member of the Enterprise Irregulars, he has also been a primary judge in the CRM Idol competition. He has been a leader in discovering and writing about emerging CRM issues since 2000 including the growing importance SaaS, social media, mobility, and analytics. He has a BA from The College of the Holy Cross and lives in the Boston Area.
Twitter: @DenisPombriant
Facebook: Denis Pombriant
LinkedIn: Denis Pombriant
Email: [email protected]
Managing Principal, Customer Scientist
Beagle Research Group, LLC
15th Aug 2016
If you want to successfully engage customers, or anyone else for that matter, it helps to have a model of what success looks like. This...
Blog
5th Aug 2016
The third of four attributes of customer loyalty programs is contextual interaction and it might not be obvious because it can mean...
Blog
18th Jul 2016
Lots of CRM vendors talk about personalisation but their idea of how to do it leaves a lot to be desired. They do personalization very late...
Blog
12th Jul 2016
This is the first of four posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller...
Blog
11th Jul 2016
The American sociologist Robert K. Merton popularized the idea of unforeseen consequences, so says Wikipedia . An unforeseen consequence (...
Blog
31st May 2016
In today’s hyper-competitive markets, customer loyalty takes on new importance for numerous reasons. Markets are competitive because in...
Blog