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DenisPombriant
Member Since: 27th May 2016
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Analyst, author, blogger, speaker, and strategist Denis Pombriant has been observing the front office software market since 2000. During that time he has written about every major category introduction beginning with software as a service. He also provides advisory services to vendors and end customers.

A long time member of the Enterprise Irregulars, he has also been a primary judge in the CRM Idol competition. He has been a leader in discovering and writing about emerging CRM issues since 2000 including the growing importance SaaS, social media, mobility, and analytics. He has a BA from The College of the Holy Cross and lives in the Boston Area.

Twitter: @DenisPombriant

Facebook: Denis Pombriant

LinkedIn: Denis Pombriant

Email: [email protected]

DenisPombriant
Managing Principal, Customer Scientist Beagle Research Group, LLC
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15th Aug 2016

The four attributes of customer loyalty pt 4: Journey maps

If you want to successfully engage customers, or anyone else for that matter, it helps to have a model of what success looks like. This...
Blog
5th Aug 2016

The four attributes of customer loyalty pt 3: Contextual interaction

The third of four attributes of customer loyalty programs is contextual interaction and it might not be obvious because it can mean...
Blog
18th Jul 2016

The four attributes of customer loyalty pt 2: Proactive personalisation

Lots of CRM vendors talk about personalisation but their idea of how to do it leaves a lot to be desired. They do personalization very late...
Blog
12th Jul 2016

The four attributes of customer loyalty pt 1: The role of automation in engagement

This is the first of four posts on modern approaches to customer loyalty aimed at improving it through customer engagement. A fuller...
Blog
11th Jul 2016

CRM for government emerges from Brexit

The American sociologist Robert K. Merton popularized the idea of unforeseen consequences, so says Wikipedia . An unforeseen consequence (...
Blog
31st May 2016

Why customer loyalty is broken

In today’s hyper-competitive markets, customer loyalty takes on new importance for numerous reasons. Markets are competitive because in...
Blog

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