David Raab
Member Since: 8th Dec 2017
Raab Associates
17th May 2021
Customer data platforms: Should you build or buy?
The build vs buy debate has existed as long as packaged software itself. Any serious discussion quickly concludes that there’s no one right...
Data
21st Aug 2019
What Oracle & Salesforce's customer data platform news means for marketers
It's customer data platform time for the marketing cloud vendors, as Adobe, Salesforce and Oracle all make CDP announcements. So what does...
Data
5th Jun 2018
Blockchain: Mythbusting its impact on marketing
What are the wonderful things that blockchain is supposed to make possible for marketers? And how many are actually viable? Blockchain is...
Technology
21st Feb 2018
Will GDPR harm customer data platforms and marketers using them?
Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business...
Data
5th Feb 2018
How should marketers respond to the collapse of civilisation?
Political situations come and go but trust is the foundation of civilisation itself. So I was genuinely shaken to see a report from the...
Strategy