Member Since: 17th Dec 2021
I'm an entrepreneur and marketing communications expert with 15 years of experience as a strategic planning director. I have vast experience in building product and brand strategy from scratch for some of the largest international advertisers including: P&G, Unilever, Loreal, The Coca Cola Company, Mars LLC, Renault and Audi. I'm also an advisor and mentor to several AdTech and MediaTech accelerator programs in Europe and the head of the corporate incubator programme at Publicis Communication Russia. An insightful and conceptual thinker, I combine my mathematical education with a degree in Philosophy and History of Art.
CEO and Co-founder eyezon
6th Jun 2022
The verdict on bots is in: consumers like them. Seventy-four percent of them prefer chat bots when asking simple questions, 65% feel...Blog
29th Dec 2021
When I talk to brands and retailers about the problems with digital transformation, I like to use a gambling analogy. Let’s imagine you...Blog