LoginSign up
MyCustomer
Subscribe to Newsletter
Menu
Marketing
StrategyTechnologyData
Sales
Sales performanceCRMEcommerce
Service
ManagementContact centresChannels
Customer Experience
EngagementLoyaltyVoice of the Customer
Resources
Whitepapers & researchWebinarsPodcastsGlossaryBrand news
CX Leader of the Year 2022
Enter 2022 award2021 award finalists
Sessions
On Demand
Brand Directory
Blog
Subscribe to Newsletter
Dragoradknezi
Dragorad Knezi
Member Since: 17th Dec 2021
Blogger
LinkedIn
Website

I'm an entrepreneur and marketing communications expert with 15 years of experience as a strategic planning director.  I have vast experience in building product and brand strategy from scratch for some of the largest international advertisers including:  P&G, Unilever, Loreal, The Coca Cola Company, Mars LLC, Renault and Audi.  I'm also an advisor and mentor to several AdTech and MediaTech accelerator programs in Europe and the head of the corporate incubator programme at Publicis Communication Russia. An insightful and conceptual thinker, I combine my mathematical education with a degree in Philosophy and History of Art.

Dragoradknezi
CEO and Co-founder eyezon
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
6th Jun 2022

You’re going to need a better bot

The verdict on bots is in: consumers like them. Seventy-four percent of them prefer chat bots when asking simple questions, 65% feel...
Blog
29th Dec 2021

Is digital transformation a gamble you can’t win?

When I talk to brands and retailers about the problems with digital transformation, I like to use a gambling analogy. Let’s imagine you...
Blog

Most read this week

Ecommerce
1st Jul 2022

Will Amazon have a customer experience crisis?

by
Rhys Fisher
Amazon staffing crisis

Trending

Ecommerce
1st Jul 2022

Will Amazon have a customer experience crisis?

by
Rhys Fisher
Engagement
28th Jun 2022

How Primark's digital shift could harm its CX

by
Neil Davey
Any Answers comment Icon 2
Voice of the Customer
30th Jun 2022

NPS is still the best CX metric we have!

by
Maurice Fitzgerald
Any Answers comment Icon 1

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MYC
  • About SIFT
  • Glossary
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Site rules
  • Contact us
Copyright 2022 Sift
Sift