Member Since: 9th Nov 2015
Marketing and startup writer with a keen emphasis on growth hacking and marketing. Believer in multiple channel growth including social, organic and referral.
Marketing Manager Technology Pundits
10th Jan 2017
Some great tips in here. Value based exit overlays are a great way to increase conversions. I really like what AO are doing at the moment. I noticed the other day when you go to copy the title of a product to Google if you can find it cheaper elsewhere, a message will appear saying they price match. Pretty nifty!
26th Feb 2016
I think this will be true for some time and should be one of the key focus points for the majority of websites.
Email is a lot more personal then sending a tweet and or Facebook update. Email also allows you to segment your lists so they are targeted and have a higher chance to convert into sales. That's as long as you collect the data of course.
For instance a clothing store selling men's and woman's tops, if your looking to advertise woman's tops in time for summer, you can just send an email campaign to the woman in your list. It would be pretty pointless sending it to the men and could result in a lot of people unsubscribing.
It does bug me when I get pestered with email campaigns from companies though, there is a limit to how much I want to be advertised to!
18th Feb 2016
It's a tough one as a lot of websites rely on the income their ads generate.
I was on a website that was taking forever to load a few months back and I thought I'd try an ad block programme to see if it made a difference. It speeds things up dramatically so there is no wonder they are so popular.
Ultimately the ad industry needs to work on speed and users need to appreciate that websites can't publish for free.
18th Feb 2016
I don't expect any response to a negative review I've left, only if I make a complaint to the company directly.
Seeing when companies do respond to negative reviews they are mostly in the public eye I mostly see companies trying to cover their back than take anything constructive from them.