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Fabrice Martin
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Member Since: 25th Jan 2018
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Fabrice Martin is Chief Product Officer at Clarabridge. Fabrice brings to Clarabridge 20 years of experience in entrepreneurship, product management, marketing, and enterprise software sales, with specific domain expertise in SaaS/PaaS, data visualization/discovery, Business Intelligence, and analytics for marketing and contact center operations. Fabrice has participated as keynote speaker and industry evangelist at conferences and tradeshows across the US, Europe, and Latin America.

Prior to joining Clarabridge, Fabrice was Vice President of Program Management at MicroStrategy, responsible for the company's Cloud PaaS and award-winning SaaS initiatives, High Performance Programs, and Strategic Account relationships. Prior to MicroStrategy, Fabrice was COO and Co-Founder of MSIGHTS, an end-to-end marketing analytics solution provider. Prior to co-founding MSIGHTS, Fabrice was the lead product manager for Analytics Applications at Witness Systems, a workforce management platform provider acquired by Verint Systems.

Fabrice holds a Computer Engineering degree from ITESM CEM in Mexico and an MBA from Georgetown University.

Fabrice Martin
Chief Product Officer Clarabridge
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14th Nov 2019

It's time to move beyond surveys

According to SurveyMonkey, 98% of Fortune 500 companies use its service (1). While this is a fairly simple and inexpensive way to collect...
Blog
29th May 2019

Call centre to experience centre – where to start

The first stage of the process to turn a contact centre into an experience centre is to understand the ‘status quo’—where the operation is...
Blog
17th May 2019

Goodbye call centre, hello experience centre

One of the fundamental differences between a ‘call centre and a ‘customer experience centre’ is the extent to which brands value this vital...
Blog
9th Apr 2019

Text analytics - Getting emotional

In addition to sentiment and effort, emotion is another useful tool when it comes to analysing the customer experience. Emotion is...
Blog
22nd Mar 2019

Text analytics - Measuring effort effortlessly

All companies that provide CX solutions take a slightly different approach when it comes to measuring the effort that customers are putting...
Blog
5th Mar 2019

Text analytics – Categorisation for better insight

Next up in our in-depth look at text analytics is the importance of categorisation. In the search for a suitable text analytics solution,...
Blog
29th Jan 2019

Text analytics – don’t take words at face value

Most competitive businesses recognise the need to examine customer interaction data to interpret customer experience. Text analytics...
Blog
18th Oct 2018

Put VoC at the heart of CX - Part two

In part one of this blog I started to outline the benefits of implementing Voice of the Customer projects. Sometimes however, VoC projects...
Blog
16th Oct 2018

Put VoC at the heart of CX & drive differentiation

Wouldn’t it be great if we could really capture and understand what our customers think about us, what they expect from us and what they...
Blog
6th Aug 2018

Why you should deep dive into customer effort

Delivering a memorable customer experience requires companies to constantly assess and fix any pockets of under-performance. This can be...
Blog
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