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Farnaz Erfan
Member Since: 28th Nov 2015
Farnaz Erfan
Director, Product Marketing and Strategy, at Birst
  • Articles
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12th Jan 2016

3 steps for designing marketing analytics dashboards to drive better decisions

Marketing analytics is a developing discipline that has real potential to affect how companies perform over time. Technology and market...
Data
21st Jul 2015

Why multi-touch attribution is critical to calculating marketing ROI

In my last piece , I went through some of the best practices that you can put in place when creating an ROI programme. However, in defining...
Strategy
10th Jul 2015

Make the most of marketing ROI: Five best practices to follow

Work by The Economist Intelligence Unit found that, over the next five years, four out of five companies will move to classify the...
Strategy

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