Member Since: 8th Aug 2013
Felix Velarde is one of the digital industry’s pioneers, having set up one of the UK’s first digital agencies Hyperinteractive in 1994. Felix is the Managing Director of the UK's foremost eCRM agency, Underwired, and is a leading authority on digital strategy and customer engagement.
Felix regularly speaks at industry events, and is a guest contributor to an array of digital, marketing and strategy publications, and is a long-standing DMA (Direct Marketing Association) Awards judge, Felix is a guest lecturer for the Masters in International Marketing at Hult Business School (ranked in the top 1% of international business schools by The Economist and number three for international business by the Financial Times) and leads the IDM’s (Institute of Direct & Digital Marketing) courses on eCRM.
19th Dec 2014
First came ‘shopping,’ when the shopkeeper made you feel welcome. In my local shop, Mrs Frances knew everyone by name, and could anticipate...Blog
30th Jul 2014
Big brands think personalisation is the preserve of the cutting edge, big budget marketers. But no one should forget that all they are...Blog
8th Oct 2013
Marketing is a collection of lots of activities, all working or acting together, sometimes in concert, to fulfil several roles. These...Blog
19th Sep 2013
When I was a kid, we used to shop in the same places all the time. We'd walk down the street and say hi to the butcher walking in the other...Blog
15th Aug 2013
Everyone knows that Customer Relationship Marketing is demonstrably brilliant when it comes to driving changes in behaviour. I say that,...Blog