Forrester

Member Since: 24th Jul 2015
Blogger
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product and sales functions use customer obsession to accelerate growth. Through Forrester’s proprietary Research, Consulting, and Events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 45 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.
Independent research and advisory firm Forrester
8th Nov 2023
If you’re like me, you’ve wished you could hit Ctrl-F in real life to find your glasses or keys. Thanks to new tools in retail tech, we’re...
Blog
31st Oct 2023
Let’s face it: The last few years have been a mixed bag for customer experience (CX) leaders. Consumer ratings of brands hit a high in 2021...
Blog
30th Oct 2023
The spending spree phenomenon that ensued in 2022 after pent-up pandemic savings, also known as “revenge spending,” is over. Consumer...
Blog
31st Aug 2023
Whoever first pitched the idea of calling a broad portfolio of technologies “the industrial metaverse” may regret it. The product managers...
Blog
21st Aug 2023
Value matters. Many companies say they want to deliver value to customers. We also hear tech executives say that they want to deliver value...
Blog
26th May 2023
Five years since GDPR enforcement started in 2018, the Irish data protection regulator issued the heftiest fine levied so far: €1.2 billion...
Blog
24th May 2023
Supply chain sustainability is a top priority. In Forrester’s analysis of the Fortune Global 200 companies, 61% of the surveyed enterprises...
Blog
18th Apr 2023
Forrester recently published The European Net Promoter Rankings, 2022 report, including the Net Promoter Score ℠ (NPS) and industry rank...
Blog
17th Apr 2023
It is more important than ever to better understand consumers’ behaviors, expectations, and attitudes toward environmental sustainability...
Blog
14th Apr 2023
Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys...
Blog