Forrester
Member Since: 24th Jul 2015
Blogger
Independent research and advisory firm Forrester
2nd Jul 2020
As marketing and business leaders, we always have tough decisions to make. Throw in a pandemic, and the level of difficulty just increased...
Blog
24th Jun 2020
The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020...
Blog
22nd Jun 2020
In the last month, Facebook, Inc. (which owns the Facebook app, Instagram, Messenger, and WhatsApp), Twitter, and Snapchat have taken...
Blog
18th Jun 2020
It’s time for all B2B marketers to realize that B2B business is a team sport. And in this team sport, there are teams on both sides of the...
Blog
16th Jun 2020
If you stop and think about programs that have truly galvanised people to act during a crisis there are few more iconic and imitated...
Blog
29th May 2020
Sales success is not about hitting quota. Yep, I said it. Dig into your company’s compensation plan and you will likely confirm that the...
Blog
22nd May 2020
The economic uncertainty of COVID-19 has forced sales and sales operations leaders to create contingency plans for their 2020 forecast and...
Blog
14th May 2020
Last week’s Forrester SiriusDecisions Summit showcased the latest in research and thought leadership within B2B marketing, sales, and...
Blog
12th May 2020
Building a successful business case requires a strong foundation. Customer experience (CX) pros have the tools to be master builders — if...
Blog
23rd Apr 2020
While some regions around the globe have begun to relax their shelter-in-place restrictions, many brands are still trying to nail down a...
Blog