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Forrester
forrester
Member Since: 24th Jul 2015
Blogger

Forrester is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth by putting their customers at the center of their leadership, strategy, and operations. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and chart new paths. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; and the shared wisdom of our most innovative clients. To learn more, visit Forrester.com.

Forrester
Independent research and advisory firm Forrester
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4th Mar 2021

Intelligent Creativity Overhauls Creative Process

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has...
Blog
18th Feb 2021

We need to shift how we think about emotion

We know customer journeys matter and we know emotion matters. It’s time to bring the two together and use journeys to design for the full...
Blog
18th Feb 2021

3 practices for more resilient customer service

The Covid-19 pandemic has catalyzed the need for change in customer service organizations — including changes in the ways we work, hire new...
Blog
16th Feb 2021

Social networks want in on audio

First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered...
Blog
9th Feb 2021

Consumers call for sustainability transformation

For over a decade, Forrester has been measuring the drivers and implications of increasingly empowered consumers — those shoppers who...
Blog
9th Feb 2021

For Super Bowl LV Advertisers, It Pays To Be Brave

This year's Super Bowl will be unlike any other. Stadium attendance in Tampa is limited to 22,000, a fraction of the record braking 100,000...
Blog
20th Jan 2021

CES 2021: 4 key takeaways for brands

How do you squeeze 60 football fields into inches? By taking the world’s largest trade show, stretching about 3 million square feet,...
Blog
20th Jan 2021

Variably effective customer service technologies

During the pandemic, devastated customers reached out to customer service organizations to seek advice or support. In doing so, customer...
Blog
30th Dec 2020

In times of crisis, empathy fuels loyalty

In 2020, consumers have massively and quickly shifted to more local, digital, and environmentally friendly behaviors. This year, Forrester...
Blog
21st Dec 2020

Holidays: Here’s How Consumers Are Shopping

The holiday season is in the home stretch, and we’re expecting US online holiday sales this year will top $173 billion — or fully 24% more...
Blog
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