Forrester
Member Since: 24th Jul 2015
Blogger
Independent research and advisory firm Forrester
13th Feb 2020
CIOs: Want to raise up your citizens’ feelings and engagement with your government agency? And deepen your employee loyalty? Sadly,...
Blog
12th Feb 2020
Although flowers and chocolates won’t be enough to embrace customer experience (CX), prioritizing CX has never been more important in order...
Blog
3rd Feb 2020
In my last two posts, I shared seven of the 10 predictions I see coming for the channel in 2020. See below the last three of what I think...
Blog
30th Jan 2020
In my previous post , I shared the first three of 10 predictions I see coming for the channel in 2020. See below the next four of what I...
Blog
29th Jan 2020
Preparing for this year’s list of future channel trends has been an immersive experience, to say the least. To sum 2020 up in simple terms...
Blog
22nd Jan 2020
Late last year, I sat down at my desk, fountain pen in hand, surrounded by a mountain of notes I’d assiduously compiled through the year,...
Blog
21st Jan 2020
This is the fifth and final entry in a short blog series highlighting lessons about consumer behavior and attitude to take away from the...
Blog
17th Jan 2020
In the last decade, the term “boycott” pulsed through global consumer chatter and search queries. Whether consumers were talking about...
Blog
16th Jan 2020
Now I will present the third of five key consumers lessons to take away from the 2010s. You can find the previous two here and here . Ten...
Blog
16th Jan 2020
Forrester attended Alibaba ONE Business Conference in December in Hangzhou. The conference attracted 2,000 business leaders from brands...
Blog