Member Since: 24th Jul 2015
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Forrester
30th Nov 2018
Another Friday, Another Breach Announcement Today, Marriott announced that it uncovered four-plus years of a previously unknown, unexpected...
Blog
28th Nov 2018
For some time, the burning question has been: Will robots replace humans? While the proliferation of robotic process automation (RPA) has...
Blog
27th Nov 2018
Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders...
Blog
21st Nov 2018
Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief...
Blog
20th Nov 2018
Customer experience (CX) was at the forefront of CMOs’ minds in 2018. They shifted ad budgets (under siege thanks to trust and transparency...
Blog
16th Nov 2018
Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX...
Blog
15th Nov 2018
2018 was a tumultuous year for privacy: The GDPR went into effect, California passed its Consumer Privacy Act, Equifax revealed the largest...
Blog
14th Nov 2018
Halfway through the 20-year-long Age of the Customer , empowered consumers are more informed about their purchases, demand data privacy,...
Blog
9th Nov 2018
What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are...
Blog
10th Oct 2018
What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march...
Blog