Member Since: 24th Jul 2015
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Independent research and advisory firm
Forrester
4th Sep 2017
The European General Data Protection Regulation (GDPR) will change how marketers and advertisers operate in the European Union. Regardless...
Blog
24th Aug 2017
Products and experiences that once seemed improbable, such as (literally) instant delivery, are now integral to our lives. But this era of...
Blog
17th Aug 2017
Marketers are having a Back to the Future moment: several publications have sung the praises of television, and in January, the CMO of Coca...
Blog
14th Aug 2017
Mobile self-checkout technology promises to not only streamline the physical checkout experience, but more importantly, to bring an...
Blog
4th Aug 2017
Artificial Intelligence (AI) improves the economics and capabilities of everything around us: Amazon and Netflix recommend products based...
Blog
26th Jul 2017
By Ryan Skinner, senior analyst at Forrester Amazon’s acquisition of Whole Foods was only the latest milepost of its inexorable march to...
Blog
3rd Jul 2017
Today customers use self-service for straightforward interactions, leaving complex issues like account closure or claims disputes for a...
Blog
21st Jun 2017
Free Download: Click here for a complimentary copy of Forrester’s Quick Take to understand what the Amazon/Whole Foods acquisition means...
Blog
1st Jun 2017
There is backlash against major publishers and networks - led by P&G Chief Brand Officer Marc Pritchard, major advertisers like GE and...
Blog
18th May 2017
By Daniel Klein You hear this advice everywhere: B2B marketers need to do more with less. Nowhere is that more relevant than with your...
Blog