Forrester
Member Since: 24th Jul 2015
Blogger
Independent research and advisory firm Forrester
18th Nov 2020
Our research shows that customer experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more...
Blog
12th Nov 2020
2020 is a year of change. At a rapid pace, we all had to adapt to the effects of the pandemic and change our usual ways of working,...
Blog
2nd Nov 2020
Hindsight is 2020, but the team of Forrester B2B analysts might just be the next best thing as we look forward into 2021. When we wrote “...
Blog
2nd Nov 2020
“COVID wrote the business case — our future is digital.” So said the CIO of a manufacturer last month. 2020 was a year that his and every...
Blog
29th Oct 2020
In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust,...
Blog
22nd Oct 2020
Customer service has always had something of an identity crisis. Because enterprise leaders typically saw contact centers as money pits (...
Blog
22nd Oct 2020
Research data from Forrester shows that insights-driven companies outperform their peers. It also shows that most data and analytics...
Blog
21st Oct 2020
Assuming that 2021 brings recurring waves of COVID-19 of varying intensity and an initial vaccine or treatment, Forrester predicts that...
Blog
21st Oct 2020
From pandemic shutdowns that mercilessly divided retailers into essential and nonessential businesses to drastic financial fallout for...
Blog
19th Oct 2020
Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape...
Blog