Member Since: 24th Jul 2015
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Independent research and advisory firm
Forrester
15th Aug 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters’ 1960 recording of “This Magic Moment.” The song is...
Blog
3rd Aug 2018
Apple reached $1 trillion in value – but is it enough to beat Amazon? James L. McQuivey explains why trust is its biggest concern. Apple’s...
Blog
30th Jul 2018
Analyst, Collin Colburn, looks at some key changes for marketers as a result of Google's recent Marketing Live conference. Several...
Blog
12th Jul 2018
IPG recently announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising...
Blog
10th Jul 2018
When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining...
Blog
22nd Jun 2018
Tying CX performance to monetary incentives backfires . Every time . Often in spectacular , unforeseen ways. And while we have seen some...
Blog
19th Jun 2018
Marketers, you don’t know how consumers feel about your advertising, and it may be hurting you in ways you don’t understand. Did you know,...
Blog
11th Jun 2018
What is the right top-line CX metric? At Forrester, we get this question a lot. Usually clients ask whether Net Promoter Score (NPS) is...
Blog
1st Jun 2018
The American showman P.T. Barnum understood the value of online consumer reviews well before the arrival of the internet when he said, “...
Blog
23rd May 2018
We’ve been researching values-based consumers for several years now, and conversation in the C-suite has progressed from “Are values really...
Blog