Forrester
Member Since: 24th Jul 2015
Blogger
Independent research and advisory firm Forrester
9th Oct 2019
Customer service organizations turn to robotic process automation (RPA) to provide tactical and short-term fixes to digitize common,...
Blog
8th Oct 2019
Part II Of “Why Chatbots Can’t Read Your Mind” Chatbots break down into two parts: the “chat” and the “bot.” Previously , we covered “chat...
Blog
4th Oct 2019
When you hear “Domino’s” and “supreme” in the same sentence, you could be forgiven for thinking we’re talking about the “Supreme” on its...
Blog
3rd Oct 2019
We all understand the need for rich, responsive, personalized customer experience — right? Well, not so fast! The data argue a different...
Blog
27th Sep 2019
Agency data and technology capabilities are taking center stage as every CMO feels the mounting pressure for more performance from their...
Blog
27th Sep 2019
Join me on a stroll down ABM memory lane? In September 2016, Forrester’s B2B marketing and sales research team published our first series...
Blog
26th Sep 2019
Customer experience (CX) is clearly top of mind for marketers. When we asked B2C marketers about their annual priorities, only growing...
Blog
19th Sep 2019
The rise of revenue operations has some marketing leaders concerned about how this affects their role and marketing in general The trend...
Blog
17th Sep 2019
Predefined, prescriptive nurture programs are dead, because they no longer provide value to the buyer Create dynamic signal-response...
Blog
13th Sep 2019
As customer expectations keep rising, governments around the world struggle to improve customer experience (CX). In 2018, Australian...
Blog