Member Since: 24th Jul 2015
Blogger
Independent research and advisory firm
Forrester
10th Oct 2018
What’s the first thing that comes to mind when you think about marketing planning? An annual rite of corporate governance? A forced march...
Blog
8th Oct 2018
Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of...
Blog
26th Sep 2018
Automation and AI are changing the nature of work. Every company job — including every front-office job — will be impacted. Always-...
Blog
26th Sep 2018
Autonomous payments is the future state of payments — and banks, merchants, and payment vendors need to prepare now. Venture funding in...
Blog
21st Sep 2018
Eighty-six percent of customer experience (CX) professionals Forrester surveyed say that the ROI of CX isn’t well established in their firm...
Blog
31st Aug 2018
Forrester Research outlines four steps to using customer journey mapping to improve customer experience measurement programmes. Of course...
Blog
15th Aug 2018
The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters’ 1960 recording of “This Magic Moment.” The song is...
Blog
3rd Aug 2018
Apple reached $1 trillion in value – but is it enough to beat Amazon? James L. McQuivey explains why trust is its biggest concern. Apple’s...
Blog
30th Jul 2018
Analyst, Collin Colburn, looks at some key changes for marketers as a result of Google's recent Marketing Live conference. Several...
Blog
12th Jul 2018
IPG recently announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising...
Blog