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Forrester
forrester
Member Since: 24th Jul 2015
Blogger

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product and sales functions use customer obsession to accelerate growth. Through Forrester’s proprietary Research, Consulting, and Events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 45 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Forrester
Independent research and advisory firm Forrester
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8th Nov 2022

In 2023, commerce operations will change the game

Digital businesses will shed the shackles of pandemic era survival at all costs. In 2023, we predict that they will refocus on the cost —...
Blog
8th Nov 2022

2023 trends that will differentiate brands

As we finish out 2022, retailers and consumer brands are bracing for strong, macro-level headwinds, including inflation, labor shortages,...
Blog
7th Nov 2022

How will consumer behaviour change in 2023?

Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with...
Blog
7th Nov 2022

In 2023, 1 in 5 CX programmes will disappear

The challenges of 2022 — when companies lost their customer focus amid rising customer expectations and a worsening economy — will create...
Blog
31st Oct 2022

2023 predictions for customer experience

Every year we publish a wide-ranging, forward-looking set of predictions exploring how we see the coming year playing out for key...
Blog
31st Aug 2022

What are the keys to 2023 planning?

Business leaders are no strangers to planning in uncertainty. As we approach 2023, a different flavor of uncertainty looms. Global unrest,...
Blog
19th Jul 2022

Europe leads the way in re-empowering the consumer

The European Union and European Parliament have adopted landmark legislation to overhaul the legislative environment for the digital market...
Blog
30th Jun 2022

EU strikes again as global leader in mindful media

The EU announced an updated Code of Practice on Disinformation , aimed at combating the online spread of disinformation via regulatory...
Blog
8th Jun 2022

The troublesome teenage years of CX

Customer experience (CX) is entering its adolescence, and with that comes introspection, self-doubt, self-discovery, the opportunity to...
Blog
1st Jun 2022

Key insights & 2022 trends for B2B CMOs

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are...
Blog
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