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Forrester
forrester
Member Since: 24th Jul 2015
Blogger

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product and sales functions use customer obsession to accelerate growth. Through Forrester’s proprietary Research, Consulting, and Events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 45 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Forrester
Independent research and advisory firm Forrester
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31st Aug 2022

What are the keys to 2023 planning?

Business leaders are no strangers to planning in uncertainty. As we approach 2023, a different flavor of uncertainty looms. Global unrest,...
Blog
19th Jul 2022

Europe leads the way in re-empowering the consumer

The European Union and European Parliament have adopted landmark legislation to overhaul the legislative environment for the digital market...
Blog
30th Jun 2022

EU strikes again as global leader in mindful media

The EU announced an updated Code of Practice on Disinformation , aimed at combating the online spread of disinformation via regulatory...
Blog
8th Jun 2022

The troublesome teenage years of CX

Customer experience (CX) is entering its adolescence, and with that comes introspection, self-doubt, self-discovery, the opportunity to...
Blog
1st Jun 2022

Key insights & 2022 trends for B2B CMOs

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are...
Blog
5th May 2022

Why brands aren’t optimising value for customers

We all talk about it. Most of us believe it. Nearly nobody does it: Organizations are NOT optimising for value for customer. If they did,...
Blog
28th Apr 2022

UK investors put their money behind sustainability

The average retail investor often doesn’t know how their funds are connected to the underlying economic activity that they finance...
Blog
22nd Apr 2022

You’re probably greenwashing but you don’t know it

Alongside the COP26 Conference, many businesses communicated their green pledge and how much they are acting to protect the environment...
Blog
18th Apr 2022

There is no metaverse today, but be prepared...

The metaverse has been a source of much promise, confusion, and speculation. Media headlines tout any extended reality (XR) experience as...
Blog
13th Apr 2022

Design leaders reveal the secrets to inclusive CX

Does your organization want to create inclusive experiences for your customers? Are you following an inclusive design process? If the...
Blog
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