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Forrester
forrester
Member Since: 24th Jul 2015
Blogger

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product and sales functions use customer obsession to accelerate growth. Through Forrester’s proprietary Research, Consulting, and Events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 45 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Forrester
Independent research and advisory firm Forrester
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8th Apr 2021

Consumer Behavior After The Pandemic

In New York City, Covid-19 vaccinations are opening to all residents ages 16 and up; the fluttering arrival of warmer weather and easing of...
Blog
7th Apr 2021

3 trends defining the CRM industry

For a 30-year-old technology category, it is amazing to see the CRM (customer relationship management) industry continue to grow at a...
Blog
23rd Mar 2021

The Green Revolution

Gen Z will put a lot of pressure on brands, forcing them to go beyond touting their environmental sustainability efforts and take real...
Blog
15th Mar 2021

3 ways to protect your customer base from rivals

Competition for your customers doesn’t end after the first contract is signed, and neither should your competitive strategy. If you have...
Blog
5th Mar 2021

What happens when we all get to travel again?

One day, later this year, it’s going to happen: herd immunity, un-quarantining, social proximity, and the return of safer long-distance...
Blog
4th Mar 2021

Intelligent creativity overhauls creative process

Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has...
Blog
18th Feb 2021

We need to shift how we think about emotion

We know customer journeys matter and we know emotion matters. It’s time to bring the two together and use journeys to design for the full...
Blog
18th Feb 2021

3 practices for more resilient customer service

The Covid-19 pandemic has catalyzed the need for change in customer service organizations — including changes in the ways we work, hire new...
Blog
16th Feb 2021

Social networks want in on audio

First the social networks conquered text. Then they dominated video. And now, the new frontier: audio. New app Clubhouse has garnered...
Blog
9th Feb 2021

Consumers call for sustainability transformation

For over a decade, Forrester has been measuring the drivers and implications of increasingly empowered consumers — those shoppers who...
Blog
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