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Forrester
forrester
Member Since: 24th Jul 2015
Blogger

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, marketing, customer experience, product and sales functions use customer obsession to accelerate growth. Through Forrester’s proprietary Research, Consulting, and Events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; over 45 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

Forrester
Independent research and advisory firm Forrester
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26th May 2023

What’s Behind The GDPR Fine Against Meta

Five years since GDPR enforcement started in 2018, the Irish data protection regulator issued the heftiest fine levied so far: €1.2 billion...
Blog
24th May 2023

Proving Extended Supply Chain Sustainability

Supply chain sustainability is a top priority. In Forrester’s analysis of the Fortune Global 200 companies, 61% of the surveyed enterprises...
Blog
18th Apr 2023

NPS rankings for 133 European brands

Forrester recently published The European Net Promoter Rankings, 2022 report, including the Net Promoter Score ℠ (NPS) and industry rank...
Blog
17th Apr 2023

The importance of understanding the green consumer

It is more important than ever to better understand consumers’ behaviors, expectations, and attitudes toward environmental sustainability...
Blog
14th Apr 2023

Key factors for luxury brands’ digital success

Luxury fashion brands continue to press ahead with their efforts to retain digitally mature luxury consumers. Forrester’s consumer surveys...
Blog
8th Nov 2022

In 2023, commerce operations will change the game

Digital businesses will shed the shackles of pandemic era survival at all costs. In 2023, we predict that they will refocus on the cost —...
Blog
8th Nov 2022

2023 trends that will differentiate brands

As we finish out 2022, retailers and consumer brands are bracing for strong, macro-level headwinds, including inflation, labor shortages,...
Blog
7th Nov 2022

How will consumer behaviour change in 2023?

Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with...
Blog
7th Nov 2022

In 2023, 1 in 5 CX programmes will disappear

The challenges of 2022 — when companies lost their customer focus amid rising customer expectations and a worsening economy — will create...
Blog
31st Oct 2022

2023 predictions for customer experience

Every year we publish a wide-ranging, forward-looking set of predictions exploring how we see the coming year playing out for key...
Blog
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