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Frank Buckler
Member Since: 23rd Jul 2021
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Frank Buckler
CEO CX-AI.com
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7th Nov 2021

The AI-for-Insights Maturity Model

“What else can I do with AI” is what I have been hearing in professional insights groups recently. The number of solutions is exponentially...
Blog
27th Oct 2021

The Hidden Key To Happiness

Spring 2021 did KANTAR, the largest market research company globally, reached out to 20,000 citizens in ten countries around the world –...
Blog
26th Oct 2021

Act like a CFO

How CX Insights Leaders become as powerful as CFO’s. It was May 2008 when I was sitting in the luxury board room in Delaware, Ohio. I was...
Blog
26th Oct 2021

How to Own The CX Decision Making Process?

“Actions without insights are anarchy, but insights without actions is academic.” told me an industry veteran lately. “The sad thing” he...
Blog
26th Oct 2021

Fixing the INNER LOOP BIAS

Sometimes friends ask me what do I do, and then they ask what is customer experience research is for? The simple answer I give is that...
Blog
26th Oct 2021

Fooled by Interest

Why everything we learn from data or experience is heavily screwed by how human perception works? What does it mean to businesses and...
Blog
26th Oct 2021

Truth-hacking: 3 rules to not get fooled by data

Everyone communicates with facts and data to support a certain message. Politics is doing it, Media is doing it, Businesses are doing it...
Blog
12th Oct 2021

Beware storytelling, practice truth-telling

Storytelling is a crucial skill to "sell" insights internally, but it comes with a risk. Storytelling makes it irrelevant to produce true...
Blog
17th Aug 2021

Correlation is not causation - but what is causal?

Correlation, causation, statistics – all this sounds boring, complicated, and not practical. I’ll prove in this article that None of this...
Blog
17th Aug 2021

The No. 1 misconception in customer insights

There are 2 types of insights: The “famous” type of insights is delivered in 99% of cases. The “stepchild” type of insights is what...
Blog

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