Frank Buckler
CEO CX-AI.com
7th Nov 2021
“What else can I do with AI” is what I have been hearing in professional insights groups recently. The number of solutions is exponentially...
Blog
27th Oct 2021
Spring 2021 did KANTAR, the largest market research company globally, reached out to 20,000 citizens in ten countries around the world –...
Blog
26th Oct 2021
How CX Insights Leaders become as powerful as CFO’s. It was May 2008 when I was sitting in the luxury board room in Delaware, Ohio. I was...
Blog
26th Oct 2021
“Actions without insights are anarchy, but insights without actions is academic.” told me an industry veteran lately. “The sad thing” he...
Blog
26th Oct 2021
Sometimes friends ask me what do I do, and then they ask what is customer experience research is for? The simple answer I give is that...
Blog
26th Oct 2021
Why everything we learn from data or experience is heavily screwed by how human perception works? What does it mean to businesses and...
Blog
26th Oct 2021
Everyone communicates with facts and data to support a certain message. Politics is doing it, Media is doing it, Businesses are doing it...
Blog
12th Oct 2021
Storytelling is a crucial skill to "sell" insights internally, but it comes with a risk. Storytelling makes it irrelevant to produce true...
Blog
17th Aug 2021
Correlation, causation, statistics – all this sounds boring, complicated, and not practical. I’ll prove in this article that None of this...
Blog
17th Aug 2021
There are 2 types of insights: The “famous” type of insights is delivered in 99% of cases. The “stepchild” type of insights is what...
Blog