Frank Lochbaum
Managing Partner KPS (www.kps.com)
24th May 2017
Each stage of shopper’s purchasing journey represents a point where they can be lost by a retailer forever. Businesses in the retail space...
Blog
4th Jan 2017
Drawing the customer journey is almost impossible today, because the idea implies that the customers know where they are going, and have a...
Blog
26th Sep 2016
Omnichannel retail has come a long way over the past twelve months. Many retailers are closer than ever to being able to serve shoppers...
Blog