I believe customers are the most important asset of a company, they’re at the heart of every enterprise and hold the key to success for every new and existing business…

I help organizations to see the value of customer excellence, but moreover I help them to integrate it in their strategic thinking, operational processes and the mindsets of their employees. The better a company understands and connects with its customers the better it can improve services and products to what really matters.

Analyzing, changing and improving customer interactions, is my passion. My Master’s degrees in Psychology and Management are a reflection of this and help me combine knowledge of human patterns with keen business insights. 

My specialties are defining customer strategy, understanding the voice of the customer, customer segmentation, customer journey mapping and improving customer loyalty and centricity.