G. David Dodd

Member Since: 1st Feb 2018

Bio

G. David Dodd is a consultant and author who has been advising and supporting B2B companies for over 25 years. He works with clients to evaluate major strategic issues and initiatives, develop business and marketing strategies, create authoritative, compelling content, and design effective content marketing programs. He also helps clients develop and implement marketing performance management systems and processes.

See more of David's thinking at his B2B Marketing Directions blog.

G. David Dodd

Principal

Point Balance

15th Jan 2019

B2B buying: What are buying scenarios and why should they be in your 2019 plans?

The stereotypical image we have of B2B buying is that it involves expensive and/or complex products or services, large buying groups, and...

Strategy

6th Aug 2018

What Maslow's hierarchy of needs teaches us about customer experience

Maslow's hierarchy of needs is a periodically referenced theory in social sciences, but what role does it play in our understanding of...

Loyalty

3rd Jul 2018

How marketers are over-simplifying B2B buyer behaviour

Research demonstrates that the traditional view of B2B buyers has never been universally true. So what does this mean for marketers? One of...

Technology

25th May 2018

Why sales-marketing alignment fails - and what leaders can do about it

Part of the reason that B2B companies have failed to improve sales-marketing alignment is that they are only focusing on one piece of the...

Strategy

19th Apr 2018

How to show B2B buyers that inaction can be costly

B2B sales cycles are getting longer - so how can sales and marketing professionals demonstrate the urgency of the buyer's problem? It will...

Strategy