Member Since: 24th May 2002
Graham Jarvis is the Managing Editor and Senior Journalist of Media-Insert Communications, the former editor of The Marketing Leaders, of the Chartered Institute of Marketing's Technology group's e-zine, of the Wherebusiness and MforMobile.
He is a widely published business, marketing and technology journalist. He also works as a copywriter, and as a P.R consultant. He has worked with, and provided content for enterprises such as VCE, Microsoft, BT, CISCO, Bridgeworks, Kalypton, Kofax, Oracle, Panduit, Kurtosys, Morgan McKinley, The International Customer Management Institute, etc.
Graham helped the Institute of Direct Marketing in 2006 and early 2007 to develop its B2B Marketing qualifications by writing and researching three of its modules: B2B Strategic Marketing, B2B Loyalty and Retention, and B2B Multi-Channel Marketing.
Managing Editor and Senior Journalist Media-Insert Communications (Graham Jarvis MA)
21st Sep 2018
How to create customer empathy with live chat
More care and attention has to be paid with live chat to ensure that the written tone of voice achieves the required level of empathy to...Channels
10th Jun 2016
Service in the energy sector: Why is it so bad and what can be done?
In its recent preliminary investigation into the energy market, the Competition Markets Authority (CMA) provided a damning assessment of...Channels