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The evolution of the digital world has given more power to the customer – but also more touchpoints for organisations to reach out directly to them.

This blog will offer informative insight into just how organisations can take that extra step from offering good customer service to providing a great customer experience. Topics will include how to exploit the cloud to quickly add new customer touchpoints, easy tips on improving your contact centre operations and which channels are key for which services.

Regular contributions will be from key Genesys customer experience professionals. Genesys is the global multichannel customer experience and contact centre solution leader. Our solutions help companies engage effortlessly with their customers across all touchpoints, channels and interactions to deliver differentiated customer journeys, while maximising revenue and loyalty.