Geoff Land is CEO of Infinity CCS, a leading provider of software solutions that optimise efficiencies and outcomes for key organisations around the globe. Infinity offers software solutions that meet the needs of private businesses, the emergency services and healthcare sectors.

An experienced CX executive, Geoff has spent his career helping leading some of today’s leading brands transform their businesses. Geoff previously held senior positions at Bright Star Communications (Saudi Arabia), founded Inspire FZE in the United Arab Emirates and has held a number of local and international positions at Nortel Networks.