Member Since: 21st Aug 2017
I was formerly a consumer rights lawyer at Europe’s largest consumers’ association, Which?, before founding TruRating in 2013 when I began to notice how influential online review sites were becoming and the make or break role they were playing for many businesses.
I was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like.
As I talked to businesses it became clear that they were desperate for a way to get reliable feedback representing how the majority of their customers really felt. From the other side, whenever I asked people they said they’d be more than happy to give their views, they simply wanted a quick and easy way to do so.
Taking this into account, we set out to build a point-of-sale ratings system that would be fit for all requirements. Intuitive, fast and capable of delivering real insight for any kind of business, TruRating also allows the customer to have their voice heard with a simple tap from 0-9.
We work closely with payment service providers, acquiring banks and payment hardware manufacturers to bring TruRating to life and my vision is that one day everyone will have access to the representative feedback they deserve. It’s time to let the Ratings Revolution begin!!!
Founder and CEO TruRating
18th Apr 2018
The harsh reality of the situation with regards to customer reviews is that many of them are written by people who have never shopped at –...Blog
14th Mar 2018
There’s a lot of doom and gloom on the high street at the moment - with store and restaurant closures hitting the headlines daily, but...Blog
16th Feb 2018
Providing top-notch customer service is a top priority these days – it ensures they leave happy, are more likely to return and recommend to...Blog
19th Jan 2018
It’s well-established that businesses get feedback from just a tiny fraction of their customers – with most of these being complaints,...Blog
23rd Nov 2017
What do you think about on Black Friday? The retail event does have a tendency to conjure up images of stressed out shoppers on the rampage...Blog
5th Oct 2017
For businesses, receiving a good review can be worth its weight in gold – however, receiving a bad review can quickly lead to serious...Blog
24th Aug 2017
A common statement you’ll find in any business book is that ‘a successful business is an expanding one’. Expansion brings verve and...Blog