I was formerly a consumer rights lawyer at Europe’s largest consumers’ association, Which?, before founding TruRating in 2013 when I began to notice how influential online review sites were becoming and the make or break role they were playing for many businesses.

I was concerned that despite best intentions, feedback sites often just didn’t represent the general public’s opinion. If you were looking for horror stories or five-star reviews, there were plenty to pick from, but it was harder to get a sense of what a more typical customer experience might be like.

As I talked to businesses it became clear that they were desperate for a way to get reliable feedback representing how the majority of their customers really felt. From the other side, whenever I asked people they said they’d be more than happy to give their views, they simply wanted a quick and easy way to do so.

Taking this into account, we set out to build a point-of-sale ratings system that would be fit for all requirements. Intuitive, fast and capable of delivering real insight for any kind of business, TruRating also allows the customer to have their voice heard with a simple tap from 0-9.

We work closely with payment service providers, acquiring banks and payment hardware manufacturers to bring TruRating to life and my vision is that one day everyone will have access to the representative feedback they deserve. It’s time to let the Ratings Revolution begin!!!