Member Since: 1st Dec 2016
Gloria Cheng joined RPM in November 2015 as Senior Shopper Strategist, working with clients including Diageo and Mondelez.
Prior to RPM, Gloria worked for i2c, so understanding shoppers, retailers and being data driven is second nature
Previous stints at Wunderman and Ogilvy (NZ), gave her exposure to a diverse range of industries including FMCG, financial services, technology and government.
As a senior strategist, Gloria champions the area of shopper. Gloria has an extensive and broad experience of both client and agency side marketing working across all kinds of media TTL.
Senior Shopper Strategist RPM
25th Jan 2017
With the exception of ASDA, it looks like 2016 ended on a high note for most grocery retailers in the UK. Bear in mind that 2015’s finish...Blog
8th Dec 2016
‘Tis the season for gifting, the annual hunt for the perfect gift. It’s big business, with the tills of UK retailers ringing a whopping £...Blog