Some seem to be getting closer together. They may understand each others challenges and opportunities better. The CXO, or Customer Experience Officer, is a title that is starting to appear and seems to be a mix of both the CMO and CIO.
Great point +Jane Gill. CMOs are getting more technical because that is where the tools are heading. Business is becoming so data driven and marketers and CMOs have responded accordingly. All of this technology for marketing is leading to the development of a desire to improve the customer experience. This is what increases the revenue and what CMOs are being asked to do. From a technology standpoint, it is an interesting time to be in marketing.
I agree - the nexus of social, mobile and customer data makes it hard to see how CMOs can avoid getting more tech savvy - or at least make friends with someone who is! But equally important is creating the culture and processes that allow their organisations to make the most of the new technology - there's little point installing the latest solution if the business is not geared up to use it properly. At the moment, CMOs 'get' that they need to embrace technology, but many lack a blueprint and roadmap for how it could work for them.
This is good news. I want to see Oracle do well...it´s good for cloud computing. I think Marc Benioff probably whispered a few ideas into Larry Ellison´s ear (as I believe they are still mates). Many businesses will always be on a Microsoft platform so this move will inject confidence for many organisations that are still contemplating whether the cloud is a good move for their business.
The thing is if you read Behind the Cloud by Marc Benioff CEO of salesforce.com Marc kept telling the guys at Oracle that the future is in the cloud. Oracle refused to acknowledge as it did not fit into THEIR business model. I think it is a bit of a cheek that Oracle are giving it a big spin.
Good article +Natalie Brandweiner. There is still leftovers from the brick and mortar era and being able to merge the various retail channels into one experience is tough. The fact that consumers are expecting a tightly integrated experience by 2014 according to the study referenced, may be a little ambitious. 2014 is six months away. Maybe by the end of 2014 we will see better customer experiences, but it will be tough.
Wow, great article about the importance of PR management! Very true that miscommunication with customers can cause more damage than the problem itself.
Thanks for sharing the article Neil. I don't know if it was the vague advertisement; but Facebook Home changing the user scape is pretty ambitious. As stated in the article, I will be curious to see how the early adopters, which will be a small fraction, 2% of FB users or 20 million mobile device users, will respond to, or adjust to having Facebook integrated in their every space! Will ads start popping up for business on Facebook based on your location, etc ?
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Comment taken from this post on our Google+ community
Great idea, always good to get back to the customer ASAP!
Some seem to be getting closer together. They may understand each others challenges and opportunities better. The CXO, or Customer Experience Officer, is a title that is starting to appear and seems to be a mix of both the CMO and CIO.
Great point +Jane Gill. CMOs are getting more technical because that is where the tools are heading. Business is becoming so data driven and marketers and CMOs have responded accordingly. All of this technology for marketing is leading to the development of a desire to improve the customer experience. This is what increases the revenue and what CMOs are being asked to do. From a technology standpoint, it is an interesting time to be in marketing.
I agree - the nexus of social, mobile and customer data makes it hard to see how CMOs can avoid getting more tech savvy - or at least make friends with someone who is! But equally important is creating the culture and processes that allow their organisations to make the most of the new technology - there's little point installing the latest solution if the business is not geared up to use it properly. At the moment, CMOs 'get' that they need to embrace technology, but many lack a blueprint and roadmap for how it could work for them.
This is good news. I want to see Oracle do well...it´s good for cloud computing. I think Marc Benioff probably whispered a few ideas into Larry Ellison´s ear (as I believe they are still mates). Many businesses will always be on a Microsoft platform so this move will inject confidence for many organisations that are still contemplating whether the cloud is a good move for their business.
The thing is if you read Behind the Cloud by Marc Benioff CEO of salesforce.com Marc kept telling the guys at Oracle that the future is in the cloud. Oracle refused to acknowledge as it did not fit into THEIR business model. I think it is a bit of a cheek that Oracle are giving it a big spin.
Comment on this article from the MyCustomer Google+ Community
Great article. Yes there is a difference between outbound calls and cold calls!
Comment on this article from the MyCustomer Google+ Community
Good article +Natalie Brandweiner. There is still leftovers from the brick and mortar era and being able to merge the various retail channels into one experience is tough. The fact that consumers are expecting a tightly integrated experience by 2014 according to the study referenced, may be a little ambitious. 2014 is six months away. Maybe by the end of 2014 we will see better customer experiences, but it will be tough.
Comment on this article from the MyCustomer Google+ Community
Wow, great article about the importance of PR management! Very true that miscommunication with customers can cause more damage than the problem itself.
Comment on this article from the MyCustomer Google+ Community
Thanks for sharing the article Neil. I don't know if it was the vague advertisement; but Facebook Home changing the user scape is pretty ambitious. As stated in the article, I will be curious to see how the early adopters, which will be a small fraction, 2% of FB users or 20 million mobile device users, will respond to, or adjust to having Facebook integrated in their every space! Will ads start popping up for business on Facebook based on your location, etc ?