Graham Ede is an entrepreneurial CRM & marketing leader with extensive industry recognition. Obsessed with increasing customer value and ROI through innovative data-driven customer experience solutions, he helped pioneer CRM during the early 1990s within the UK automotive industry through the creation of Ion Group, a contact centre led business. Ion rapidly became the recognised leading agency within this space winning a number of prestigious marketing industry body awards. Since then he has covered key leadership roles at Moonriver Group, Arvato Loyalty, where he was CEO, Caddyshack Marketing, Go Response, and most recently, Yonder Digital Group.