Hannah Grap | MyCustomer

Member Since: 21st Sep 2023

Hannah Grap

Chief Marketing Officer Sitecore

23rd Nov 2023

Happy Forgetmas! Will this festive period be another one to forget for retailers?

For the past three years, Sitecore has polled consumers on how they feel about Christmas spending. In 2021, there was huge optimism that...

Sales performance

22nd Sep 2023

How marketers can avoid falling victim to the hype cycle

During 2022, spending on developing the Metaverse more than doubled , racking up an estimated $12 billion to $14 billion of venture capital...