Helen Dewdney is an established consumer champion, freelance journalist, author, consultant, speaker and blogger. She supports companies though transformation and continual improvements in complaint handling and customer service.

Helen helps senior staff in large and small businesses to improve complaint handling through understanding customer perspectives, so as to gain and retain clients. Regularly hearing from consumers, she is uniquely positioned to gain insights of customer perspectives and needs. Her work reduces reputational and financial risk, turning customers into superfans who refer more customers and in turn increase sales.

Helen started The Complaining Cow blog, with stories of poor customer service, which grew into a consumer advice site and spawned two best-selling books. Having established herself as the go-to consumer champion, businesses started to ask her about consumers’ concerns. What frustrates them? What delights them? How can they best identify and serve vulnerable customers, in particular?

Helen is a credible and authentic expert, who has gained respect for her broad and deep understanding of the field. With a no-nonsense and direct style, she is often seen in the media, covering the latest consumer issues.