Andy Wood
Member Since: 15th Dec 2009
Insurance Consultant Insurance
29th Apr 2015
Reward points alone are not enough to win over today's customers
The loyalty scheme has become an essential tool in the UK marketplace, with the vast majority of consumers belonging to at least one such...
Loyalty
14th Feb 2013
Social media: Why marketers must tread carefully
Consumers claim they don’t want marketing in their social media, yet many admit they have engaged with brands on networks. This discrepancy...
Technology
19th May 2011
Why is email marketing failing to find the right wavelength?
Brands are failing to deliver the 'personal experience' as too many emails are failing to connect with customers, according to new research...
Technology
9th Sep 2009
Where are loyalty schemes going wrong?
Despite cynicism towards them, loyalty card penetration rates are impressive. But research has revealed that most promotions received by...
Loyalty