Its an age old question but i have always thought that most crm projects start with sales, as a sales automation system essentially before they are piped into marketing and customer service. so although it starts with sales i wouldn't say that sales has ownership of crm. crm is strategic and multidisciplinary and cross functional so in that sense doesn't have an owner.
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Its an age old question but i have always thought that most crm projects start with sales, as a sales automation system essentially before they are piped into marketing and customer service. so although it starts with sales i wouldn't say that sales has ownership of crm. crm is strategic and multidisciplinary and cross functional so in that sense doesn't have an owner.