Member Since: 8th Jul 2016
Howard Lax is principal director of customer experience consulting at Confirmit, where he helps clients design, develop, and implement their customer experience (CX) visions. Lax brings more than 20 years of consulting experience to the company, with deep background in CX, market research, and employee engagement strategy. Prior to joining Confirmit, Lax served as vice president and customer experience practice lead at Directions Research and held consulting roles with Kantar TNS, Harris Interactive, ORC and GfK Custom Research.
Principal Director of Customer Experience Consulting Confirmit
27th Oct 2020
Pundits and CEOs have long debated the relative merits of whether to focus primarily on the customer experience (CX) or the employee...Data
9th Nov 2017
This article was co-written by Howard Lax, president at the Lax Group , and Lana Novikova, founder and CEO for Heartbeat Ai. Which brand...Engagement