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Howard Lax
Howard Lax
Member Since: 8th Jul 2016

Howard Lax is principal director of customer experience consulting at Confirmit, where he helps clients design, develop, and implement their customer experience (CX) visions. Lax brings more than 20 years of consulting experience to the company, with deep background in CX, market research, and employee engagement strategy. Prior to joining Confirmit, Lax served as vice president and customer experience practice lead at Directions Research and held consulting roles with Kantar TNS, Harris Interactive, ORC and GfK Custom Research.

Howard Lax
Principal Director of Customer Experience Consulting Confirmit
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27th Oct 2020

Why linking customer and employee experience data is so important - and how to do it

Pundits and CEOs have long debated the relative merits of whether to focus primarily on the customer experience (CX) or the employee...
Data
9th Nov 2017

How to build emotional experiences for your apathetic customers

This article was co-written by Howard Lax, president at the Lax Group , and Lana Novikova, founder and CEO for Heartbeat Ai. Which brand...
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