Member Since: 8th Apr 2015
Having worked in the promotional marketing arena for over 25 years with extensive experience in advertising and sales, Ian Horsham now heads up the Promotions & Incentives division within the Grass Roots Group, specialising in consumer promotions and channel incentives.
In addition to working for the UK’s largest performance improvement business, Ian has had the added benefit of running his own small business giving him a clear view from both extremities of commercial empires. With a passion for developing people, Ian has a particular interest in raising standards especially within the field of consumer promotions.
The Grass Roots Group is the world’s leading provider of employee and customer engagement solutions. They have four specialist divisions delivering: Promotions & Incentives, Customer Engagement, Employee Solutions and Meetings & Events. Grass Roots has offices in 15 countries throughout the world, and works with 2100 clients including 70 of the FTSE 100. For more information on The Grass Roots Group, please visit www.grassrootsgroup.com.
Divisional Director of Promotions and Incentives at The Grass Roots Group The Grass Roots Group
18th Aug 2015
Five ways to bridge the gap between successful sales promotions and long-term engagement
With more than half (55%) of consumers polled by Grass Roots Group citing loyalty rewards as a key decision-making factor when it comes to...Voice of the Customer
23rd Mar 2015
How can the insurance industry improve customer retention?
With the AA predicting car insurance will rise by up to 10% over the next year, it is vital for insurance companies across the board to...Sales performance
6th Mar 2015
What can brands learn from Waitrose's 'free hot drink' loyalty scheme?
Waitrose recently implemented changes to its much-loved ‘free hot drink’ loyalty scheme , creating a great deal of discussion in the...Loyalty
18th Dec 2014
6 ways to retain a customer for life, not just for Christmas
While Christmas is the period when retailers see their sales soar, it can also be a very dangerous time for these brands. Competitors will...Loyalty
17th Jun 2014
The five key principles of an effective customer retention strategy
With 48% of consumers admitting to having changed providers because of poor customer service, and 55% admitting they would have stayed with...Loyalty