Ian Stockley
Member Since: 28th Nov 2015
11th Aug 2013
Why brands must move from social responsibility to social accountability
Given the current turbulent business environment, brands must achieve high levels of customer engagement if they are to stay ahead of the...
Sales performance
18th Nov 2011
Rethinking value exchange: Consumers trust us with their data - how do we repay them?
Ian Stockley explains the theory behind the new 'value exchange' - and how this means moving from a commercial exchange to an emotional...
Voice of the Customer