IBM Expert Insight
Smarter Marketing IBM
23rd Dec 2014
As 2015 draws closer, I’ve been thinking about how the biggest trends of 2014 will impact on the year ahead. For me, the most significant...
Blog
10th Dec 2014
As the end of 2014 rapidly approaches, I find myself reflecting on the last year and thinking about the biggest trends, how these have...
Blog
2nd Dec 2014
In this blog, Mike Tansey, Travel and Transport Industry Global Business Services, IBM, discusses why customers now naturally expect real-...
Blog
22nd Oct 2014
In this blog, Imran Choudhary, Smarter Commerce Retail Specialist, IBM, discusses why building relevance and context to the consumer is key...
Blog
21st Oct 2014
IBM research shows that many organisations are still not ready to navigate the everyone-to-everyone environment. To prepare for the radical...
Blog
21st Oct 2014
Gareth Mackown, Mobile Leader for IBM GBS Financial Services Europe discusses some of the findings of IBM’s recent study “The upwardly...
Blog
20th Oct 2014
By Chris Withers, Head of Smarter Commerce for retail, IBM Europe Our yearly seasonal online retail Benchmark for the UK 2013 has been...
Blog
29th Sep 2014
In this blog, Danny Bagge, Digital Front Office leader, IBM, discusses why a personal customer experience made the European Customer...
Blog
22nd Aug 2014
Just as the Internet did before, mobile and social are radically changing the way we interact with the world. Everything from how we...
Blog
22nd Aug 2014
In this latest blog, Imran Choudhary, retail solutions specialist, Smarter Commerce, IBM, discusses his initial thoughts and...
Blog