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Ingrid Froelich
Member Since: 28th Nov 2015
Ingrid Froelich
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30th Oct 2013

Lies, damn lies and Big Data

Organisations now see Big Data and data analysis as increasingly important tools to optimise business operations, identify risk and predict...
Data
21st Aug 2013

What will the Internet of Things mean for marketing?

The Internet of Things (IoT) is the idea that we can connect everything to the internet. New IoT ‘smart’ technologies include everything...
Technology
9th May 2013

Maximising content marketing: How to make your content work harder

Ingrid Froelich explains how marketers can maximise the use of content for successful audience engagement. Many organisations put...
Strategy
28th Jan 2013

10 content marketing trends for 2013

From content-rich differentation to responsive design, Ingrid Froelich highlights ten key content marketing trends for 2013. 1. Data — go...
Strategy
28th Aug 2012

How to get more personal with your mobile marketing

Ingrid Froelich shares tips on how marketers can get closer to mobile customers. Smartphone use is expected to increase exponentially over...
Strategy
6th Aug 2012

Mobile marketing vs tablet marketing: Do you know the difference?

Ingrid Froelich from SDL explains how to improve customer experience on smartphones and tablets. Mobile marketing and tablet marketing are...
Strategy
12th Dec 2011

How to manage the multichannel surfer

Ingrid Froelich explains the rise of the multichannel customer and how to successfully catch them surfing. The term 'surfing channels' used...
Ecommerce
17th Oct 2011

Seven branding lessons from The X Factor

As The X Factor gets down to the final handful of wannabe pop stars, Ingrid Froelich explains what branding lessons can be learned from the...
Strategy
21st Jul 2011

Social media lessons from the dance floor

Ingrid Froelich explains how brands can achieve the best moves for social media success - by taking their lead from the dance floor...
Technology

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