Member Since: 12th Jan 2018
James Dodkins is a Customer Experience (CX) Evangelist at Pegasystems and a multi-award winning expert on customer service. He is also a two time #1 Best Selling Author and the Ex-host of Amazon Prime’s weekly topical CX show, ‘This Week In CX’.
In his role at Pegasystems, James researches the mindsets, principals and philosophies of companies that deliver what he calls ‘Rockstar’ customer experiences, and shares best practices through training programmes, video content and keynote talks.
Previously, James was an award-winning rockstar, playing guitar in a popular heavy metal band. He released albums and performed on stages all around the world.
Customer Experience (CX) Evangelist Pegasystems
1st Feb 2018
What M&S teaches us about limiting choice to improve CX
It seems to be the common understanding that in order to be customer-centric, companies need to offer their customers more and more choice...Engagement