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James Dodkins
James Dodkins
Member Since: 12th Jan 2018
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James Dodkins is a Customer Experience (CX) Evangelist at Pegasystems and a multi-award winning expert on customer service. He is also a two time #1 Best Selling Author and the Ex-host of Amazon Prime’s weekly topical CX show, ‘This Week In CX’. 

In his role at Pegasystems, James researches the mindsets, principals and philosophies of companies that deliver what he calls ‘Rockstar’ customer experiences, and shares best practices through training programmes, video content and keynote talks. 

Previously, James was an award-winning rockstar, playing guitar in a popular heavy metal band. He released albums and performed on stages all around the world.

James Dodkins
Customer Experience (CX) Evangelist Pegasystems
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26th Oct 2022

Trust in customer experience

In an age of increasing enterprise competition and rapid technological advancement, customer experience has increasingly become a...
Blog
12th Oct 2022

How to supercharge tech investment in CRM

For companies and organisations across sectors and markets, an age-old question frequently thought about is ‘what can I be doing more of?’...
Blog
30th Sep 2022

How to build trust in your self-service

You may have heard how the band Van Halen wrote deep into its contracts that they had to have a bowl of M&Ms with all the brown ones...
Blog
17th Aug 2022

How real companies are using AI every single day

You might think AI is reserved for the big fancy companies like Amazon or Apple or Facebook but actually, AI is used by hundreds of...
Blog
10th Aug 2022

How are rock music and marketing related?

It may seem odd, but as a former guitar player in a heavy metal band and now a customer experience ambassador, I see a lot of parallels...
Blog
29th Apr 2019

This week in CX: Samsung, 5G & SAS

Customer Experience Rockstar, James Dodkins, gives us his weekly round-up of the past seven day’s happenings in the wonderful world of...
Blog
16th Apr 2019

This week in CX: Lloyds of London, Alexa & JetBlue

Customer Experience Rockstar, James Dodkins, gives us his weekly round-up of the past seven day’s happenings in the wonderful world of...
Blog
8th Apr 2019

This week in CX: Amazon, Starbucks and Uber

Customer Experience Rockstar, James Dodkins, gives us his weekly round-up of the past seven day’s happenings in the wonderful world of...
Blog
1st Apr 2019

This week in CX: Apple, WOW air & British Airways

Customer Experience Rockstar, James Dodkins, gives us his weekly round-up of the past seven day’s happenings in the wonderful world of...
Blog
25th Mar 2019

This week in CX: McDonald's, Ryanair & Royal Mail

Customer Experience Rockstar, James Dodkins, gives us his weekly round-up of the past seven day’s happenings in the wonderful world of...
Blog
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