James leads Trustpilot’s UK and Asia businesses overseeing a team in excess of 100 to grow the company’s customer base, set strategic direction and increase its presence. James established Trustpilot’s UK presence in 2014 and subsequently its Australian office in 2016 where he’s overseen significant growth as businesses embrace the value of trust in their marketing, customer experience and service efforts. He has extensive experience running and growing customer-centric SaaS businesses having served as EMEA and Asia VP Sales for Confirmit, a SaaS Voice of the Customer solution provider. Prior to Confirmit James was Principle Consultant with Cap Gemini, advising enterprise clients on large-scale CRM deployments. Trustpilot is the industry leader in online reviews with over 30 million reviews left by consumers on 160,000+ different businesses.