SMS is a simple yet effective way for banks to stay in touch with their customers.
For Banks, offering information is the key to good customer service. What better way to keep clients informed about everything thats happening with their accounts than a simple message thats sure to be read...
SMS banking should have been taken up by banks long time ago - however its better late than never !
I guess as a customer, i don't mind leaving an occasional voicemail - as i know who i'm dealing with and can trust them to get back to me... (However i wouldnt be happy to leave a voicemail everytime i call ) -
But as a prospective customer - First, I do not have a clear image about your company yet..
Second, since i am interested in your products - i want someone out there to listen to what i have to say,
Third, I'm curious to know who is going to take my call and how they will make me feel...
with all this and more - I would be greatly disappointed to hear a recorded tone :(
I guess it would be a good idea to have two different numbers - one for your customers with an option of a voicemail and another for your prospects - where there is always someone ready to take a call !!!
Your article has made me think about why customers would not be vocal about a bad purchase / defective product...
Every customer has a self image of himself / herself. Any purchase they make is in line with this self image. If the product purchase involves a lot of money and the customer later finds that the product has not matched his expectation - it would be foolish to go around and announce that "Hey - i spent a fortune on this xyz car and i find that its a crazy investment" because it would be indirectly making a fool of himself. So he would rather tell others "Hey i think its a decent investment"
But if its a product whose results can be seen by everyone - then they buyer will certainly be more vocal about his expereince. Eg - When you purchase an anti-acne solution and it works for you - the results are there for everyone to see... If it doesnt work - the disappointed buyer has no reason to sheild the product and would certainly talk about it being useless....
So what you sell, the price for which you sell and the competitors in your line - are some of the reasons whether a buyer will share his experience with others or not .....
My answers
SMS is a simple yet effective way for banks to stay in touch with their customers.
For Banks, offering information is the key to good customer service. What better way to keep clients informed about everything thats happening with their accounts than a simple message thats sure to be read...
SMS banking should have been taken up by banks long time ago - however its better late than never !
Jeff.R.
www.officeclip.com
I guess as a customer, i don't mind leaving an occasional voicemail - as i know who i'm dealing with and can trust them to get back to me... (However i wouldnt be happy to leave a voicemail everytime i call ) -
But as a prospective customer - First, I do not have a clear image about your company yet..
Second, since i am interested in your products - i want someone out there to listen to what i have to say,
Third, I'm curious to know who is going to take my call and how they will make me feel...
with all this and more - I would be greatly disappointed to hear a recorded tone :(
I guess it would be a good idea to have two different numbers - one for your customers with an option of a voicemail and another for your prospects - where there is always someone ready to take a call !!!
Jeff.R.
www.officeclip.com
Your article has made me think about why customers would not be vocal about a bad purchase / defective product...
Every customer has a self image of himself / herself. Any purchase they make is in line with this self image. If the product purchase involves a lot of money and the customer later finds that the product has not matched his expectation - it would be foolish to go around and announce that "Hey - i spent a fortune on this xyz car and i find that its a crazy investment" because it would be indirectly making a fool of himself. So he would rather tell others "Hey i think its a decent investment"
But if its a product whose results can be seen by everyone - then they buyer will certainly be more vocal about his expereince. Eg - When you purchase an anti-acne solution and it works for you - the results are there for everyone to see... If it doesnt work - the disappointed buyer has no reason to sheild the product and would certainly talk about it being useless....
So what you sell, the price for which you sell and the competitors in your line - are some of the reasons whether a buyer will share his experience with others or not .....
Jeff.R.
www.officeclip.com