Jessica Carter

Member Since: 7th Jan 2014

Deputy Editor Sift Media

21st Aug 2014

There is a certain science behind successful B2B marketing, and it involves a number of different components. This infographic from Circle...

18th Aug 2014

Like it or not, people are writing (and reading) reviews about your business. While the thought of this may bring on some panic-induced...

12th Aug 2014

Content marketing is one of the most popular ways for brands to increase awareness, develop relationships with customers and create real...

10th Aug 2014

Mums have modernised – they’ve become multichannel. It appears that no one has told marketers yet though, as they still seem to be making...

7th Aug 2014

Brands which are lagging behind in the omnichannel stakes can expect no understanding whatsoever from their consumers, it seems. A new...

6th Aug 2014

The old saying 'a picture says a thousand words' may hold more truth than you initially thought - especially in the virtual sphere. As...

5th Aug 2014

B2B Marketing's 2014 Social Media Benchmarking Report offers a detailed examination of social media trends and activities in B2B...

3rd Aug 2014

It seems businesses across all sectors are finally catching onto the importance of customer relationship management to their future success...

1st Aug 2014

We’re all too aware that it’s harder than ever to keep up with consumer trends. No sooner have you gotten to grips with the latest digital...

31st Jul 2014

Did you know that over 80% of B2B leads generated by social media come from LinkedIn? This infographic from Oktopost has some tips on how...