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Jessica Carter
Member Since: 7th Jan 2014
Jessica Carter
Deputy Editor Sift Media
  • Articles
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21st Aug 2014

Infographic: The science of B2B online marketing

There is a certain science behind successful B2B marketing, and it involves a number of different components. This infographic from Circle...
Channels
18th Aug 2014

Infographic: Reviewing online reviews

Like it or not, people are writing (and reading) reviews about your business. While the thought of this may bring on some panic-induced...
Voice of the Customer
12th Aug 2014

Infographic: The great divide in content marketing

Content marketing is one of the most popular ways for brands to increase awareness, develop relationships with customers and create real...
Engagement
10th Aug 2014

Modern mums misunderstood by brands

Mums have modernised – they’ve become multichannel. It appears that no one has told marketers yet though, as they still seem to be making...
Ecommerce
7th Aug 2014

Consumers are device-agnostic – and expect brands to be too

Brands which are lagging behind in the omnichannel stakes can expect no understanding whatsoever from their consumers, it seems. A new...
Channels
6th Aug 2014

Infographic: Why social media marketing is all about the visuals

The old saying 'a picture says a thousand words' may hold more truth than you initially thought - especially in the virtual sphere. As...
Engagement
5th Aug 2014

Infographic: The B2B social media landscape

B2B Marketing's 2014 Social Media Benchmarking Report offers a detailed examination of social media trends and activities in B2B...
Channels
3rd Aug 2014

Competition for customers "hotting up" as CRM investments set to rise

It seems businesses across all sectors are finally catching onto the importance of customer relationship management to their future success...
Engagement
1st Aug 2014

‘Mobile’ is dead: Seven ways to make your new digital strategy work

We’re all too aware that it’s harder than ever to keep up with consumer trends. No sooner have you gotten to grips with the latest digital...
Ecommerce
31st Jul 2014

Infographic: How to use LinkedIn for lead generation

Did you know that over 80% of B2B leads generated by social media come from LinkedIn? This infographic from Oktopost has some tips on how...
Ecommerce
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