Jessica Carter
Member Since: 7th Jan 2014
Deputy Editor Sift Media
30th Jul 2014
Marketers beware: Push notifications failing to resonate with consumers
With mobile devices becoming ever-more dominant, marketers are capitalising on this technology in order to communicate better with their...
Strategy
29th Jul 2014
Infographic: How to create a winning B2B customer experience
B2B organisations are lagging a bit behind their B2C counterparts when it comes to their customer experience, despite its potential to...
Channels
28th Jul 2014
Old-school networking voted most effective sales driver
Good old-fashioned networking has beaten off 21st-century marketing strategies to be named the most effective sales driver. A recent study...
Ecommerce
28th Jul 2014
Infographic: Is social media damaging your corporate reputation?
As many as one third of CEOs give no thought to how their company is represented on social media when they're making important business...
Voice of the Customer
25th Jul 2014
Infographic: A beginner's guide to social selling
Social media has changed how we do business in a number of ways. And we're not just talking service; use it wisely, and it could well...
Ecommerce
24th Jul 2014
Infographic: The dos and don'ts of push notifications
The DMA polled 1,000 UK consumers about how they use mobile push notifications. The result? Some quick wins for brands looking to use push...
Engagement
23rd Jul 2014
Infographic: How to manage your online reputation
First impressions matter - it's important that your customers form a positive opinion of you from the off. If not, they'll turn to your...
Voice of the Customer
23rd Jul 2014
Demographics are dead: Why personality is more important than postcode
How would you describe your friends? We’re willing to bet that gender, age and marital status aren’t among their defining features. You can...
Data
22nd Jul 2014
Brand storytelling: Too many organisations lack "clear opinion"
Apple was recently named the "best brand in the UK at storytelling". It's the second consecutive year they've won the prize. The 2014 Brand...
Engagement
21st Jul 2014
Infographic: The next generation of customer experience
Customer experience innovation is now a game changer in the rapidly growing ecommerce industry. The three big trends underway - generation...
Ecommerce