Member Since: 20th Nov 2011
Jim Roberts is the founder of the consultancy BlacklerRoberts Ltd and is an experienced marketing professional with over 18 years experience in the Direct Marketing arena across multiple industry sectors, including Financial, Leisure, Retail, and Charity. His passion is the delivery of value from data, using the customer and related information to deliver actionable insight driving improved customer value and understanding.
18th Sep 2018
UAT is critical to the success and capability of your marketing efforts - but it is an area not often looked at. So how do you conduct UAT...Technology
23rd Jul 2018
Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat...Engagement
6th Nov 2014
Customer journey mapping has many applications to enable an enhanced relationship between you and the customer, including: Understanding...Engagement