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Jim Roberts
Jim Roberts
Member Since: 20th Nov 2011

 

Jim Roberts is the founder of the consultancy BlacklerRoberts Ltd and is an experienced marketing professional with over 18 years experience in the Direct Marketing arena across multiple industry sectors, including Financial, Leisure, Retail, and Charity. His passion is the delivery of value from data, using the customer and related information to deliver actionable insight driving improved customer value and understanding.

Jim Roberts
Founder BlacklerRoberts
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18th Sep 2018

User acceptance testing your marketing technology: How to conduct UAT correctly

UAT is critical to the success and capability of your marketing efforts - but it is an area not often looked at. So how do you conduct UAT...
Technology
23rd Jul 2018

Mapping your customer journeys across touchpoints: Examples and techniques

Understanding your customer and how they interact with your business directly and indirectly is critical in driving improved value, repeat...
Engagement
6th Nov 2014

How can a customer journey lead to data enlightenment?

Customer journey mapping has many applications to enable an enhanced relationship between you and the customer, including: Understanding...
Engagement

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