Natalie:

We believe that it's not about the algorithm - instead its about having a turn-key platform that connections social influencers with marketers.  Klout, Kred and PeerIndex only provide one side of the equation, the rating.  They are just now starting to branch out into other areas - but the reality is that there is already a platform in place that does this.

SocialLadder is an iPhone centered platform that is designed specifically to connect social influencers with marketers that want to give them free and discounted services and products - just because of their social influence.  And, they've gamified the space - allowing users to see how their score is affected and more importantly allowing those users to upwardly influence their score through various actions that also help measure their engagement.

SocialLadder is the first turn-key platform that does this - allowing marketers to directly pitch offers via an online web portal and at the same time, allowing users to see offers, all based on their influence.

John

SocialLadder