Joakim has more than 25 years of experience helping companies close the X Gap and create engaged employees and customers that pay more, stay longer and recommend the brand. He has a bachelor’s degree in BA from HU in Chicago and started his career with 12 years in Mc Donald´s system and experience design. Joakim has worked with transformational experience management projects with the Nordics companies such as Vattenfall, NCC, Comviq, and IKEA.

Joakim thinks that the customer- and employee experience key is: “Ask honest questions every day to gain understanding so you can practice empathy…” Once we’ve learned something about our employees and customers, we’re armed and ready to take action and do something amazing to improve the customer-, employee-, product- and brand experience.

Joakim’s mission is: Everything I do is to inspire and lead people to create passionate and authentic experiences - in every interaction and conversation. The result is a world with more wow moments and happiness.

If you are ready to put in the work, he is here to show you the way.

Be the experience you want to see.