Joseph Lim manages Avention’s Australian/New Zealand business and is responsible for the company’s go-to-market, sales and client retention strategy. With 10+ years’ experience in the business information industry Joe has enforced his reputation as a genuine relationship builder and strategic thinker with a demonstrable track record of aggregating resources to deliver the right customer outcome. Having initially joined Avention (previously OneSource) as a Business Development Manager in 2009, Joe assumed the role of Country Manager in 2013, before becoming Director, Avention Australia and New Zealand, after the re-branding in 2014.