John Webb has more than 20 years of B2B marketing experience, working for well known B2C and B2B brands.

He started as a Senior Brand Manager for HJ Heinz before moving into technology with a role as European Head of Marketing for Yahoo! He then became Global Brand Manager for Eidos, moving on to become European Marketing Director at InfoSpace, UK and Ireland. He then became Marketing Director with THQ, entered the gaming industry as International Marketing Director for Rockstar Games, Marketing Director - Startups, Developers & Investors with Rackspace and more recently European B2B Marketing Director for Samsung.

John specialises in the intersection between B2C and B2B, where the spheres of work and life blend and the expectations of commercial decision makers and buyers are conditioned by their experiences as consumers. His experience across consumer and business focused organisations makes him the perfect speaker to talk about social media marketing and the importance of engagement on professional networks.