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John Merritt
Member Since: 20th Dec 2009
John Merritt
Marketing Operations Consultant Tata Consultancy Services
  • Articles
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5th May 2011

How to drive greater customer engagement from digital asset management

John Merritt explores the foundation of customer engagement through people, process, technologies and business goals, and highlights ways...
Management
22nd Apr 2010

The customer engagement lifecycle: Is this the map to customer understanding?

What is the customer engagement lifecycle, and how can an understanding of this cycle help you extend your brand further out into your...
Engagement

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