ResourcesEvents & webinarsCX Leader of the Year
Subscribe to Newsletter LoginRegister
Subscribe to Newsletter LoginRegister
Site logo
  • Marketing
    Sub-categories
    • Strategy
    • Technology
    • Data
    Data
    Data sharing still daunting despite GDPR
    Strategy
    Brand purpose delivers ad impact but can backfire
    Technology
    CMOs ignoring IT despite customer consequences
  • Sales
    Sub-categories
    • Sales performance
    • CRM
    • Ecommerce
    Ecommerce
    Retailer warnings as ecommerce expectations rise
    Sales performance
    How to deal with difficult customers
    CRM
    The 2019 CRM buyer's guide
  • Service
    Sub-categories
    • Management
    • Contact centres
    • Channels
    Management
    How ABANCA created a customer-centric culture
    Management
    Who should own customer journey mapping?
    Management
    Should service & marketing have a shared budget?
  • Customer experience
    Sub-categories
    • Engagement
    • Voice of the Customer
    • Loyalty
    Loyalty
    MBA in Customer Love: Could you pass the 10 tests?
    Voice of the Customer
    What you should (and shouldn't) use NPS for
    Voice of the Customer
    CSAT, NPS or CES - it's not about the numbers
  • Community
    Sub-categories
    • Blogs
    • Industry insights
    • Discuss
    Analytics
    iPhone vs. Android App Development – 11 Difference
    Contact centre metrics
    How to shortlist potential contact centre partners
    Chatbots
    eGain Reimagines Omnichannel Customer...
  • Hot topics
    Sub-categories
    • Contact centres
    • Chatbots
    • Customer emotion
    Contact centresSponsored
    Five myths about Workforce Management
    Contact centres
    How to shortlist potential contact centre partners
    Be empowered - read our content
  • More
    • Resources
    • About MyCustomer
    • About SIFT
    • Advertise on MyCustomer
    • Terms of use
    • Privacy policy
    • Contact us
    • Got a question?
  • Search
    Enter your keywords
  • ResourcesEvents & webinarsCX Leader of the Year
Site logo
JohnMcDonnell
McDonnell Speaks
McDonnellSpeaks
Member Since: 31st May 2019
Blogger
Twitter
Website

Launched & marketed successful global brands 145+ countries & islands worldwide. Now available as guest speaker for sales meetings, product launches & more.

JohnMcDonnell
McDonnell Speaks
  • Blog posts
  • Discussions
  • Discussion replies
  • Comments
6th Jun 2019

Details count for successful on-target branding

Getty Think about the many products you buy and the brands that market to you as a consumer. From aspirin to automobiles, bath soap to beer...
Blog

Most read this week

14th Oct 2019
0
Voice of the Customer

What you should (and shouldn't) use NPS for

Trending

  • Data

    Data sharing still daunting despite GDPR

  • Voice of the Customer

    What you should (and shouldn't) use NPS for

  • Loyalty

    MBA in Customer Love: Could you pass the 10 tests?

Latest resources

Webinar
How to use AI to anticipate, advise and improve experiences
Whitepaper
AI in the contact centre: pitfalls to avoid
Guide
Designing a world-class CX approach
Research
The health of the contact centre
  • About MyCustomer
  • Glossary
  • About SIFT
  • Advertise
  • Terms of use
  • Privacy policy
  • Sub-Processors List
  • Contact us
Copyright 2019 Sift
Sift